When people talk about successful women in business, the name Founder of Siti Khadijah, Puan Hajah Padzilah Enda Sulaiman, always stands out.
Her brand, Siti Khadijah Telekung, isn’t just about comfort and design.
It’s about faith, integrity, and purpose.
We had the privilege to learn directly from her, and it changed the way we see business, leadership, and success.
Here are three lessons I learned from the Founder of Siti Khadijah that every woman especially entrepreneurs can learn from.
1. Start with a Dream. Even When No One Believes in You
Every great brand begins with a dream.
But when the Founder of Siti Khadijah started, she faced disbelief. People questioned her idea of selling premium telekung.
Some laughed, saying, “Who would pay that much for telekung?”
But she held on to her vision.
She believed that every woman deserves not only comfort in prayer but also dignity and connection with Allah. Her dream wasn’t just to build a business. It was to create meaning.
This taught me something powerful: when Allah puts a dream in your heart, don’t expect everyone to understand it.
As women entrepreneurs, we often wait for others to validate our ideas. But belief starts from within. The Founder of Siti Khadijah reminded me that your vision is not for others to approve.
It’s for you to prove.
So, dream boldly, even if no one else sees it yet. Because one day, those same people will look back and say, “She did it.”
2. Managing People. Cherish the Ones Who Believe in You.
When she talked about building her team, I smiled — because every entrepreneur knows this struggle too well
She was so real, so honest.
There was no sugarcoating the truth that managing people is one of the hardest parts of business. Not every staff will be loyal. Not everyone will understand your vision.
But she also reminded us that leadership is about the long game.
Out of a thousand, you may find only a few who truly walk with you.
The ones who stay when things get tough.
The ones who believe in your vision as much as you do.
And those are the people who will help you build something that lasts.
Her words taught me two things:
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First, don’t let difficult people break your spirit. They’re part of the journey.
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Second, when you find loyal hearts. Treasure them, nurture them, and treat them like partners, not just employees.
Because behind every successful brand is not just one woman’s dream, but a team of people who decided to believe in it together.
3. Pray, Work, and Leave the Rest to Allah.
The most beautiful part of Puan Hajah Padzilah’s story wasn’t about her success, it was about her surrender.
She said that in every challenge, every disappointment, every moment of doubt, she reminded herself:
So many of us put our trust in people. in clients, in investors, in systems and when they fail us, we feel lost.
But she reminded us that true strength comes from tawakal, not control.
As women, especially those leading businesses and families, it’s easy to carry the weight of the world on our shoulders. We plan, we manage, we push and when things fall apart, we blame ourselves.
But when you trust that Allah is the one guiding every step that even setbacks are part of His divine plan you find peace in the process.
She taught me that doa is not a backup plan. It’s the main strategy.
Every time she made a business decision, she sought Allah’s guidance first.
Every success, she credited back to Him.
That kind of humility and trust is rare in today’s fast-paced, competitive world, but it’s exactly what keeps her brand grounded and blessed.
💬 Final Reflections
Learning from the Founder of Siti Khadijah reminded me that success is more than numbers or fame. It’s about purpose, perseverance, and prayer.
Every woman with a dream should remember these three things:
- Believe in yourself, even when no one else does.
- Treasure the people who truly share your vision.
- Do your best, then leave the rest to Allah.
The Founder of Siti Khadijah didn’t just build a business. She built hope for thousands of women who once thought their dreams were too small to matter.
And maybe that’s the real lesson: you don’t need to be seen by the whole world to make an impact. You just need to be sincere and start.
If this story inspired you, maybe it’s time to take the next step not just in your business, but in your financial growth too.
👉 Start learning how to manage and grow your money with confidence.
Download our free Financial Literacy eBook — a simple, practical guide designed to help women take control of their financial future.
Together, we can continue what women like the Founder of Siti Khadijah started, building a generation of women who thrive with knowledge, confidence, and purpose.
